Attention Stay at Home Moms!Have you ever wondered if earning money as a freelance graphic designer is feasible? Graphic design allows you to communicate with people visually. They all fall under graphic design: a poster, magazine advertisement, business logo, mobile wallpaper, infographics, calligraphic texts, printed cloth fabrics, or book covers.
If you possess an undergraduate or graduate degree in graphic design but can’t commit to a full-time position due to motherhood responsibilities, don’t despair. You can leverage your creativity and skills to earn a substantial income as a freelance designer from the comfort of your home. Even if you need a formal graphic design or visual communication education, the Internet is here to help. You can acquire considerable design skills and unleash your creativity in graphic and interactive techniques.
Finding Freelance Graphic Design Jobs:
Creative individuals can hone their skills by crafting their designs. Suppose you’re committed to enhancing your skills to make your mark in the industry. In that case, you can monetize your designs by taking on projects and earning substantial profits.
There are several avenues to explore as a graphic designer. You can work in a design agency or embark on your freelance journey. Many in-house design firms mandate advanced degrees for eligibility. This requirement might be why many graphic designers opt for freelancing. Unfortunately, some who secure a job find the compensation needing improvement, pushing them towards freelancing.
Here are some top platforms to land freelance graphic design projects:
– Fiverr
– AGIA
– Behance
– Upwork
– Codeable
– DesignCrowd
– FlexJobs
– Krop
– Toptal
– Design Observer
– Dribble
– Envato Studio
Upwork is among the most prominent freelancing platforms. Data indicates that many freelancers choose this path by preference, not out of necessity. The percentage rose from 53% in 2014 to 86% in 2020, notably after the COVID-19 pandemic. This trend is projected to climb, especially in tech, graphic design, and marketing.
Identify Your Niche and Understand Your Clients:
No business thrives without a unique selling point (USP). Before establishing your venture, identify your target audience. Remember, the vast design sector encompasses diverse age groups and perspectives.
While numerous open-source design templates are available online, you must decide which sector appeals to you. Some graphic designers are generalists, handling a broad spectrum of projects. However, pinpointing and specializing in a niche can prove both more accessible and more profitable. Determine where your interests, passion, and skills intersect to refine your focus.
Consider these niches:
– Logo Design
– Website Design
– Brochure/Poster Design
– Video Animations
– Book Cover Design
– Video Editing
– Geometric/Digital Patterns
– Graffiti Design
– Calligraphic Texts/Fonts
Commission Over Pay:
This approach might seem tempting, but it’s with risks. While it can be lucrative in the long run, tread cautiously. Many freelance graphic designers might balk at this concept, especially when bills are pending. However, if your enterprise takes off, this could translate into a steady income stream. Before accepting or proposing such arrangements, please do homework to ascertain their long-term viability.
Finding Clients
After identifying your niche and passion, create a compelling portfolio to lure clients. Market your services to digital marketing agencies and social media influencers who can amplify your reach on platforms like Facebook, Instagram, and Pinterest. You can also engage potential clients on platforms like Upwork, Fiverr, and other freelance forums.
With each passing day, humans adapt to evolving technological innovations. With the rise of digital platforms, graphic designers are presented with myriad opportunities. Graphic design offers abundant prospects if you’re eager to learn and innovate. You can even channel your graphical design prowess to launch an online store.
Start designing and weaving your narrative. After all, behind every captivating design lies an even more compelling story.
